With businesses such as medical, finance, Hr, IT
and, recording successes with the incorporation of artificial intelligence for
efficiency, organizations who are yet to dig into it might find themselves
being kicked out by those who did. From production to marketing, artificial
intelligence is changing business forever and affecting the way humans carry
out tasks today. Automation of time-consuming tasks carried out in a jiffy,
increased customer relationship through automated communications, discovery of
important findings that help to fasten decision makings and loooooot more!
What’s not to love about this gem that is transforming business and the world
in general?
A guru with years of experience as a sales manager,
organizational infrastructure, finance and tech-savvy, Neil Haboush, shed more light in the areas in which artificial
intelligence is impacting businesses and what can be done.
What is artificial intelligence?
Before proceeding to its impact on business, it is
important to understand its meaning. Put simply, humans displayed natural human
intelligence while artificial intelligence displays artificial, machine
intelligence. It is the ability of machines to carry out activities from
planning, speech recognition to decision making, otherwise performed using
human intelligence. AI can analyse data and human behaviour to make predictions
and forecast future occurrence. Moreover, it sees changes, loopholes, and
things that are hidden to human understanding. This helps to hasten decision
making and to take the required steps for productivity.
Artificial intelligence is a broad term and its
other branches include machine learning and deep learning. Neil Haboush explores ways in which artificial intelligence is
affecting the way organizations carry out their daily tasks. Great examples,
Amazon Alexa, Driverless cars, and so much more!
Marketing
- Artificial intelligence is a great tool for targeting and
segmentation.it provides information on their demographics, location, and
age, purchasing behavioural pattern, consumer’s browsing information and
their interests. This will help to market to the right audience.
- It creates room for a more personalized marketing, products and
customer experience that will cut down wastes, increased customer and
profits.
- Moreover, advertisement, email and SMS marketing have been made
easy to the right audience which can lead to customer loyalty and
generating leads. Thanks to artificial intelligence.
Customer relationship management
- Businesses that deal with a lot of consumer data can leverage CRM
with AI to process data, detect patterns and consumer behavior, for
improved customer experience.
- Two powerful tools of lead management as it helps employees to
lessen their burdens in searching, targeting and follow up on leads. One
good example is a chatbot that can interact with unlimited consumers
visiting your site at a time. Something a human cannot do.
- Improved customer experience and engagement as it can detect their
feelings, image recognition and interpret natural language and serve them
better.
Finance
- According to Neil Haboush,
the role of artificial intelligence not only in finance but in all sectors
is countless. In finance, not only does AI helps carry out boring,
repetitive tasks, but it can also help in making decisions.
- Artificial intelligence has helped solved the cankerworm called
fraud that has been a headache for financial sectors for years. Fraud
detection and prevention that might be difficult using human intelligence
have been made easy.
Final Words
We didn’t just wake up with this technology trend
becoming part of our lives, it evolvement and progress took decades to be what
it is today says Neil Haboush. Yet,
no stopping, it is still on the move to transforming business and our daily
lives. Understand the impacts and take advantage of it.
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