Do you know what can make or break your business? Do you know
how business leaders lead the industries? Do you know what tactics they use to
remain at the number one position?
The answer is – Strategy.
According to Neil Haboush, in a
high-tech world, if you want to succeed and lead, make sure you evolve your
digital marketing strategies. Now the question is what kind of strategies one
should adopt in the digital marketing world? Let’s explore a few best
strategies to grow traffic with digital marketing.
Website
Today everyone knows the
importance of the website in the corporate world. It not only helps in reaching
new customers but also play a key role in building a business reputation. An
excellent website provides information about company product/service, brings
more traffic, and increase conversions. Different people use different
strategies while building a website. What you add in your website and how you
create it makes all the difference. Now the question is what you must consider
while building your website?
• It should be mobile-friendly
• It should be according to the target
audience
• Display all social media pages
• Add call-to-action
Social Media
Social media is
fascinating for some people, but using it for business is not as easy as it seems.
Many experts believe in taking advantage of social media marketing, but only a
few experts’ social media experts like Mari
Smith and Melonie Dodaro able to
succeed with social media strategies. Do you know why? Because they bring
something innovative and interesting stuff online for their viewers every
single time. Things you can add or post on your social media channels are:
• Client testimonial
• Offers and discounts for new and existing
customers
• Update of product/service
• Happy Clients Reviews
SEO and Content
Seo and content are
perfect matches! They both have great importance in the digital world, as they
go hand-in-hand. The role of SEO in the digital world is to raise you or your
business higher in the ranking. It works when you use the right kind of
keywords and other important marketing tactics to improve it. Neil Haboush says, if an individual
doesn’t have much knowledge about SEO marketing and how it works, it is better
he hire some professionals. Otherwise, he may get disappointed. On the other
hand, when we talk about Content marketing and strategy, client visits your
website again and again only if you offer strong and quality content. Good
content can be in the form of blog, article, video content, whitepaper,
infographics, etc.
Some of the SEO and
content strategies you must follow:
• Your word limit should be between 700 –
2000
• Keyword should be placed in a heading,
first paragraph, and in the meta description
• Content should be according to the target
audience, and it should be error and plagiarism free.
• Start and end your content with questions,
however, if it technical blog, then straightway write about the product.
• Make your content catchy, killer, and
interesting.
Nowadays, video content
considers as one of the best content strategies as it brings more opportunities
to engage the audience about product/service with ease.
Final Words
These are the few best
strategies to start with digital marketing, as suggested by Neil Haboush. Do you think it is enough
to create a win-win situation in digital marketing? Well, the answer is – No.
It needs to continue improvement and evolvement. Also, once you have structured
strategies, make sure you prepare content calendar and follow it as you
planned.
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